Date: Wednesday, November 20, 2024
Time: 3:00pm to 4:00pm
Venue: Online Zoom (Register Now)

Background

Social media are currently the fastest and most effective ways of disseminating information across various fields (Chan et al., 2020; Lamidi & Gana, 2014). In today’s rapidly evolving digital world, think tanks and organizations must fully utilize new technologies and adapt to trends in communication to remain relevant and impactful. The ability to engage audiences, influence policy discussions and agenda as well as drive change is increasingly tied to how well these institutions leverage digital platforms.

During the first and second editions of the Central Africa Think Tank Forum and Executive & Strategic Leadership Programs which individually convened in Yaoundé – Cameroon, several communication challenges faced by think tanks in the region were highlighted. These challenges include low visibility due to ineffective social media strategies, lack of dedicated staff or budgets for professional social media management (resulting in inconsistent posting and engagement), weak digital literacy within teams, limited knowledge of the latest tools and trends in social media, and a lack of understanding of the nuances of different social media platforms for tailored content creation.

To address these challenges, the Nkafu Policy Institute is organizing a training session on “Optimizing Social Media for Increased Visibility and Networking.”

Objective

This training aims to equip communications professionals in Central African think tanks with the tools, strategies, and best practices necessary to effectively manage their organizations’ social media presence. By doing so, they can amplify their voices, broaden their audience reach, and strengthen their influence in policy discourse.

Target Audience

Communications professionals from think tanks in the Central African region.

Format

The training will be conducted virtually and will include a series of moderated questions followed by an open Q&A session with the audience. Participants will learn about:

• Tailoring content for Twitter, Facebook, and LinkedIn
• Strategies for maintaining an active social media presence with limited staff and budget
• Using data to measure social media impact and refine strategies
• Audience engagement techniques
• Handling negative feedback on social media
• Aligning social media efforts with broader organizational goals and policy objectives.

Expected Outcomes

By the end of the training, participants will:

• Be equipped with actionable strategies to enhance their think tanks’ social media presence
• Have a deeper understanding of how to create and manage engaging social media content
• Be able to analyze and adapt social media strategies
• Gain insights into fostering meaningful networks and collaborations through social media platforms
• Be empowered to overcome communication challenges unique to their think tanks.

Contact Information

For more information, please contact: Ayukmba Nkonghonyor, Senior Communications Manager
Email: [email protected] Tel: (+237) 654 86 72 54